All sites / Australia / #68 / Sport / publisher / AFL / Telstra Media

afl.com.au kept its Google rankings and lost 28% of its search traffic.

estimated monthly search visits, Oct 2024: 1.9M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 1.4M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −28%; change in estimated search traffic
change in keywords ranking top 3: −3%; change in keywords ranking top 3

Estimated search traffic

afl.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

afl.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 38,186 ranking keywords in Oct 2026, against 116,765 in Oct 2024.

How often AI answers cite afl.com.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	218
Gemini	125

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about afl.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	3 of 5
Gemini	5 of 5	3 of 5

Where can I check the 2026 AFL ladder, with the last update clearly identified?from the keyword “afl ladder 2026”
Where can I find AFL trade news and official trade-period information?from the keyword “afl trade”
Give me an overview of AFLW, with links to reliable sources.from the keyword “aflw”
Where can I find current AFL news coverage, with publication dates and original sources?from the keyword “afl news”
Where can I check AFLW scores, with the match date and competition clearly identified?from the keyword “aflw scores”

Visits since ChatGPT launched

all visits, Nov 2022: 2.2M; all visits, Nov 2022
all visits, Oct 2026: 4.7M; all visits, Oct 2026
organic search visits, Oct 2026: 1.0M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 1K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.