All sites / Australia / #9 / Retail and ecommerce / Amazon

amazon.com.au lost rankings and 17% of its search traffic.

estimated monthly search visits, Oct 2024: 9.8M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 8.1M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −17%; change in estimated search traffic
change in keywords ranking top 3: −38%; change in keywords ranking top 3

Estimated search traffic

amazon.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

amazon.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,112,484 ranking keywords in Oct 2026, against 4,456,652 in Oct 2024.

How often AI answers cite amazon.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,376
Google AI Mode	13,666
Gemini	352

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about amazon.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	2 of 5	2 of 5
Google AI Mode	3 of 5	2 of 5
Gemini	4 of 5	0 of 5

What does Amazon Prime include in Australia, what does it cost, and how can I cancel?from the keyword “amazon prime”
How can I shop through iHerb from Australia and check product information, delivery and returns?from the keyword “iherb”
What is RecipeTin Eats, and where can I find its recipes and official information?from the keyword “recipetin eats”
What products does Keychron offer, and where can I find specifications and pricing?from the keyword “keychron”
Where can I find the current Australian Amazon Prime membership details and terms?from the keyword “amazon prime australia”

Visits since ChatGPT launched

all visits, Nov 2022: 51.4M; all visits, Nov 2022
all visits, Oct 2026: 59.6M; all visits, Oct 2026
organic search visits, Oct 2026: 17.6M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 52K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.