Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #35 / Telcos, utilities and transport / Australian Government (Australia Post)

auspost.com.au held its search traffic within 10%.

estimated monthly search visits, Oct 2024
3.0M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−1%
change in estimated search traffic
change in keywords ranking top 3
−12%
change in keywords ranking top 3

Estimated search traffic

02.0M4.0M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20243.0MOct 20253.7MOct 20263.0M
auspost.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

032K65K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202456KOct 202559KOct 202650K
auspost.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 67,762 ranking keywords in Oct 2026, against 329,718 in Oct 2024.

How often AI answers cite auspost.com.au

EngineCitations in the Ahrefs index
ChatGPT1,383
Google AI Mode993
Gemini415

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about auspost.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode5 of 52 of 5
Gemini3 of 54 of 5
  1. How can I find a nearby post office and check its opening hours and services?from the keyword “post office”
  2. How can I track an Australia Post delivery through its official service?from the keyword “auspost tracking”
  3. How can I track a parcel using its carrier and tracking number?from the keyword “track my parcel”
  4. Give me an overview of Australia Post and its official services.from the keyword “australia post”
  5. Where can I enter an Australia Post tracking number and find explanations of delivery-status updates?from the keyword “aus post tracking”

Visits since ChatGPT launched

all visits, Nov 2022
22.1M
all visits, Nov 2022
all visits, Oct 2026
19.0M
all visits, Oct 2026
organic search visits, Oct 2026
2.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
5K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.