All sites / Australia / #20 / Retail and ecommerce / Woolworths Group

bigw.com.au kept its Google rankings and lost 20% of its search traffic.

estimated monthly search visits, Oct 2024: 5.6M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 4.4M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −20%; change in estimated search traffic
change in keywords ranking top 3: +23%; change in keywords ranking top 3

Estimated search traffic

bigw.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

bigw.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 240,492 ranking keywords in Oct 2026, against 1,177,945 in Oct 2024.

How often AI answers cite bigw.com.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	2,405
Gemini	1,741

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about bigw.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	3 of 5	3 of 5
Gemini	4 of 5	4 of 5

Where can I compare costumes available from BIG W, including sizes, prices and availability?from the keyword “big w costumes”
Where can I browse BIG W’s Halloween range and check prices and availability?from the keyword “big w halloween”
How can I shop through BIG W’s official online store and check delivery and collection options?from the keyword “big w online”
What are Squishmallows, and where can I find product details and current prices?from the keyword “squishmallows”
How can I find nearby BIG W stores and check their opening hours?from the keyword “big w near me”

Visits since ChatGPT launched

all visits, Nov 2022: 13.5M; all visits, Nov 2022
all visits, Oct 2026: 18.1M; all visits, Oct 2026
organic search visits, Oct 2026: 6.3M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 24K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.