All sites / Australia / #33 / Government and public services / Australian Government

bom.gov.au kept its Google rankings and lost 59% of its search traffic.

estimated monthly search visits, Oct 2024: 6.1M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 2.5M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −59%; change in estimated search traffic
change in keywords ranking top 3: −2%; change in keywords ranking top 3

Estimated search traffic

bom.gov.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

bom.gov.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 79,538 ranking keywords in Oct 2026, against 217,018 in Oct 2024.

How often AI answers cite bom.gov.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	82
Gemini	withheld, failed consistency check

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about bom.gov.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	4 of 5
Gemini	5 of 5	5 of 5

Where can I find the current Brisbane weather forecast, including its update time and any warnings?from the keyword “brisbane weather”
What is the weather forecast for my location in Australia, including current warnings?from the keyword “weather”
Where can I find tomorrow’s weather forecast for my area, including the forecast date and any warnings?from the keyword “weather tomorrow”
Where can I find the current Sydney weather forecast, including its update time and any warnings?from the keyword “sydney weather”
Where can I find the current Melbourne weather forecast, including its update time and any warnings?from the keyword “melbourne weather”

Visits since ChatGPT launched

all visits, Nov 2022: 62.9M; all visits, Nov 2022
all visits, Oct 2026: 41.0M; all visits, Oct 2026
organic search visits, Oct 2026: 6.7M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 17K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.