Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #14 / Retail and ecommerce / Wesfarmers

bunnings.com.au kept its Google rankings and lost 15% of its search traffic.

estimated monthly search visits, Oct 2024
6.9M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
5.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−15%
change in estimated search traffic
change in keywords ranking top 3
+7%
change in keywords ranking top 3

Estimated search traffic

05.8M11.7M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20246.9MOct 202510.6MOct 20265.9M
bunnings.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0114K228K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024138KOct 2025208KOct 2026148K
bunnings.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 404,319 ranking keywords in Oct 2026, against 1,087,662 in Oct 2024.

How often AI answers cite bunnings.com.au

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode4,284
Gemini2,571

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about bunnings.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 54 of 5
Gemini5 of 52 of 5
  1. Where can I find the address, opening hours and services for Bunnings in Morayfield?from the keyword “bunnings morayfield”
  2. Where can I find Bunnings’ official careers page, current vacancies and application requirements?from the keyword “bunnings careers”
  3. Where can I find the address, opening hours and services for Bunnings in Hervey Bay?from the keyword “bunnings hervey bay”
  4. How can I find nearby Bunnings stores and check their opening hours and services?from the keyword “bunnings near me”
  5. Where can I find the address, opening hours and services for Bunnings in Rockhampton?from the keyword “bunnings rockhampton”

Visits since ChatGPT launched

all visits, Nov 2022
25.7M
all visits, Nov 2022
all visits, Oct 2026
30.4M
all visits, Oct 2026
organic search visits, Oct 2026
9.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
41K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.