All sites / Australia / #74 / Government and public services / Australian Government

business.gov.au held its search traffic within 10%.

estimated monthly search visits, Oct 2024: 1.4M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 1.4M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −0%; change in estimated search traffic
change in keywords ranking top 3: +58%; change in keywords ranking top 3

Estimated search traffic

business.gov.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

business.gov.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 153,359 ranking keywords in Oct 2026, against 823,369 in Oct 2024.

How often AI answers cite business.gov.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	888
Gemini	451

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about business.gov.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	4 of 5	4 of 5
Gemini	4 of 5	4 of 5

How can I check an ABN’s registration details and status through the official register?from the keyword “abn check”
What does ABN mean in Australian business registration, and where is the official guidance?from the keyword “abn”
Where can I access Australia’s official ABN Lookup service and understand the information it provides?from the keyword “abn lookup australia”
How can I search the official ABN register by business name or number?from the keyword “abn search”
How can I look up an ABN using the official public register?from the keyword “abn look up”

Visits since ChatGPT launched

all visits, Nov 2022: 2.9M; all visits, Nov 2022
all visits, Oct 2026: 3.1M; all visits, Oct 2026
organic search visits, Oct 2026: 1.7M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 10K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.