Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
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All sites / Australia / #77 / Finance and insurance / publisher / Canstar

canstar.com.au grew its search traffic 163%.

estimated monthly search visits, Oct 2024
464K
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+163%
change in estimated search traffic
change in keywords ranking top 3
+203%
change in keywords ranking top 3

Estimated search traffic

0670K1.3M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024464KOct 2025918KOct 20261.2M
canstar.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

019K39K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202412KOct 202523KOct 202635K
canstar.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 94,027 ranking keywords in Oct 2026, against 203,492 in Oct 2024.

How often AI answers cite canstar.com.au

EngineCitations in the Ahrefs index
ChatGPT5,001
Google AI Mode6,965
Gemini3,171

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about canstar.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 52 of 5
Google AI Mode2 of 52 of 5
Gemini1 of 51 of 5
  1. What should I compare in NBN plans, including speed tiers, typical evening speeds, total cost and contract terms?from the keyword “nbn plans”
  2. How does a credit card work, including interest, repayments and fees?from the keyword “credit card”
  3. What does comprehensive car insurance generally cover in Australia, and what exclusions and excesses should be checked?from the keyword “comprehensive car insurance”
  4. Where can I find the official ATO tax calculator and understand its assumptions?from the keyword “ato tax calculator”
  5. What features, fees and interest terms distinguish credit cards in Australia?from the keyword “credit cards”

Visits since ChatGPT launched

all visits, Nov 2022
1.1M
all visits, Nov 2022
all visits, Oct 2026
1.4M
all visits, Oct 2026
organic search visits, Oct 2026
619K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
4K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.