Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #2 / Social and video platforms / Meta

facebook.com grew its search traffic 67%.

estimated monthly search visits, Oct 2024
19.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
32.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+67%
change in estimated search traffic
change in keywords ranking top 3
+58%
change in keywords ranking top 3

Estimated search traffic

017.6M35.3M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202419.2MOct 202522.9MOct 202632.1M
facebook.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0721K1.4M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024829KOct 2025900KOct 20261.3M
facebook.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 5,021,600 ranking keywords in Oct 2026, against 9,760,659 in Oct 2024.

How often AI answers cite facebook.com

EngineCitations in the Ahrefs index
ChatGPT862
Google AI Modewithheld, failed consistency check
Gemini9,701

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about facebook.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 50 of 5
Google AI Mode1 of 50 of 5
Gemini1 of 50 of 5
  1. Where can I check KFC locations, menus, opening hours and recent reviews?from the keyword “kfc”
  2. How does Facebook Marketplace work, and what should buyers and sellers check before a transaction?from the keyword “facebook marketplace”
  3. Give me an overview of Qantas, with links to reliable sources.from the keyword “qantas”
  4. What does “marketplace” refer to, and how do the relevant marketplaces work?from the keyword “marketplace”
  5. Give me an overview of the 2026 FIFA World Cup, using official tournament information.from the keyword “fifa world cup 2026”

Visits since ChatGPT launched

all visits, Nov 2022
212.8M
all visits, Nov 2022
all visits, Oct 2026
152.1M
all visits, Oct 2026
organic search visits, Oct 2026
27.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
94K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

facebook.com is also in the top 100 in United Kingdom and United States.