Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
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All sites / Australia / #85 / Travel and local / Flight Centre Travel Group

flightcentre.com.au grew its search traffic 25%.

estimated monthly search visits, Oct 2024
951K
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+25%
change in estimated search traffic
change in keywords ranking top 3
+56%
change in keywords ranking top 3

Estimated search traffic

0654K1.3M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024951KOct 20251.1MOct 20261.2M
flightcentre.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

016K32K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202419KOct 202522KOct 202629K
flightcentre.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 72,977 ranking keywords in Oct 2026, against 202,309 in Oct 2024.

How often AI answers cite flightcentre.com.au

EngineCitations in the Ahrefs index
ChatGPT170
Google AI Mode512
Gemini358

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about flightcentre.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 51 of 5
Google AI Mode1 of 51 of 5
Gemini1 of 51 of 5
  1. Which travel service is meant by “flight center”, and where can I find its official booking and contact information?from the keyword “flight center”
  2. How can I compare cheap flights, including total fares, baggage and change conditions?from the keyword “cheap flights”
  3. How can I compare flights, including total fares, baggage and change conditions?from the keyword “flights”
  4. How can I compare Jetstar flights, including total fares, baggage and change conditions?from the keyword “jetstar flights”
  5. How can I compare Sydney to Melbourne flights, including total fares, baggage and change conditions?from the keyword “sydney to melbourne flights”

Visits since ChatGPT launched

all visits, Nov 2022
1.4M
all visits, Nov 2022
all visits, Oct 2026
1.8M
all visits, Oct 2026
organic search visits, Oct 2026
437K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
280
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.