All sites / Australia / #54 / Retail and ecommerce / Harvey Norman

harveynorman.com.au held its search traffic within 10%.

estimated monthly search visits, Oct 2024: 2.1M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 2.0M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −6%; change in estimated search traffic
change in keywords ranking top 3: +18%; change in keywords ranking top 3

Estimated search traffic

harveynorman.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

harveynorman.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 117,214 ranking keywords in Oct 2026, against 709,357 in Oct 2024.

How often AI answers cite harveynorman.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,251
Google AI Mode	1,063
Gemini	1,131

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about harveynorman.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	4 of 5
Google AI Mode	3 of 5	2 of 5
Gemini	4 of 5	3 of 5

Which features, specifications and price considerations matter when comparing washing machines?from the keyword “washing machine”
Where can I find Harvey Norman’s Black Friday offers and check prices, dates and conditions?from the keyword “harvey norman black friday”
What should I compare when researching walking pads, including dimensions, speed limits, load ratings and prices?from the keyword “walking pad”
How can I find nearby Harvey Norman stores and check their opening hours?from the keyword “harvey norman near me”
Where can I compare Harvey Norman outdoor furniture by dimensions, materials, prices and availability?from the keyword “harvey norman outdoor furniture”

Visits since ChatGPT launched

all visits, Nov 2022: 7.7M; all visits, Nov 2022
all visits, Oct 2026: 7.0M; all visits, Oct 2026
organic search visits, Oct 2026: 1.6M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 11K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.