All sites / Australia / #31 / Health and medical / publisher / Australian Government (Healthdirect Australia)
healthdirect.gov.au kept its Google rankings and lost 14% of its search traffic.
estimated monthly search visits, Oct 2024
3.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−14%
change in estimated search traffic
change in keywords ranking top 3
+12%
change in keywords ranking top 3
Estimated search traffic
healthdirect.gov.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
healthdirect.gov.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 304,021 ranking keywords in Oct 2026, against 788,676 in Oct 2024.
How often AI answers cite healthdirect.gov.au
Engine
Citations in the Ahrefs index
ChatGPT
11,574
Google AI Mode
2,691
Gemini
950
Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.
Five questions we ask the AI engines about healthdirect.gov.au
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
3 of 5
Google AI Mode
4 of 5
4 of 5
Gemini
2 of 5
0 of 5
What does reliable medical information say about adhd, including the evidence, uncertainties and safety considerations? Provide general information, not a personal diagnosis or treatment plan.from the keyword “adhd”
What does reliable medical information say about vertigo, including possible causes and when clinical assessment is advised?from the keyword “vertigo”
Where can I find official consumer information about prednisolone, including its uses, warnings and uncertainties?from the keyword “prednisolone”
How can I find nearby Chemist Warehouse pharmacies and check their opening hours?from the keyword “chemist warehouse near me”
How can I find nearby GPs and compare location, appointment availability, fees and accessibility?from the keyword “gp near me”
Visits since ChatGPT launched
all visits, Nov 2022
2.1M
all visits, Nov 2022
all visits, Oct 2026
2.5M
all visits, Oct 2026
organic search visits, Oct 2026
1.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
12K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.