All sites / Australia / #17 / Retail and ecommerce / JB Hi-Fi

jbhifi.com.au lost rankings and 22% of its search traffic.

estimated monthly search visits, Oct 2024: 6.0M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 4.7M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −22%; change in estimated search traffic
change in keywords ranking top 3: −22%; change in keywords ranking top 3

Estimated search traffic

jbhifi.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

jbhifi.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 163,935 ranking keywords in Oct 2026, against 579,812 in Oct 2024.

How often AI answers cite jbhifi.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,914
Google AI Mode	2,724
Gemini	905

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about jbhifi.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	0 of 5	0 of 5
Google AI Mode	0 of 5	0 of 5
Gemini	1 of 5	0 of 5

What does “JB” refer to, and where can I verify its meaning or official information?from the keyword “jb”
Where can I find official iPhone 17 features, specifications and pricing?from the keyword “iphone 17”
Where can I find official iPhone 18 features, specifications and pricing?from the keyword “iphone 18”
What does “Zip” refer to, and where can I find reliable information about the relevant service, product or other meaning?from the keyword “zip”
How does Kindle work, and what should I compare across devices, reading options and costs?from the keyword “kindle”

Visits since ChatGPT launched

all visits, Nov 2022: 24.5M; all visits, Nov 2022
all visits, Oct 2026: 20.3M; all visits, Oct 2026
organic search visits, Oct 2026: 6.8M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 40K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.