All sites / Australia / #11 / Retail and ecommerce / Wesfarmers

kmart.com.au kept its Google rankings and lost 18% of its search traffic.

estimated monthly search visits, Oct 2024: 9.8M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 8.1M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −18%; change in estimated search traffic
change in keywords ranking top 3: +29%; change in keywords ranking top 3

Estimated search traffic

kmart.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

kmart.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 203,188 ranking keywords in Oct 2026, against 796,088 in Oct 2024.

How often AI answers cite kmart.com.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	withheld, failed consistency check
Gemini	withheld, failed consistency check

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about kmart.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	4 of 4	4 of 4
Gemini	5 of 5	4 of 5

Where can I browse Kmart’s Halloween range and check prices and availability?from the keyword “kmart halloween”
How can I find nearby Kmart stores and check their opening hours?from the keyword “kmart near me”
Which site or organisation is intended by “knart”, and where can I verify its official information?from the keyword “knart”
Where can I find Kmart’s official careers information and application requirements?from the keyword “kmart careers”
Where can I browse current Kmart job vacancies and check role requirements?from the keyword “kmart jobs”

Visits since ChatGPT launched

all visits, Nov 2022: 18.7M; all visits, Nov 2022
all visits, Oct 2026: 30.1M; all visits, Oct 2026
organic search visits, Oct 2026: 8.2M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 23K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.