All sites / Australia / #94 / Finance and insurance / National Australia Bank

nab.com.au held its search traffic within 10%.

estimated monthly search visits, Oct 2024: 1.2M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 1.1M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −7%; change in estimated search traffic
change in keywords ranking top 3: +30%; change in keywords ranking top 3

Estimated search traffic

nab.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

nab.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 38,373 ranking keywords in Oct 2026, against 209,429 in Oct 2024.

How often AI answers cite nab.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,120
Google AI Mode	1,011
Gemini	614

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about nab.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	3 of 5
Google AI Mode	3 of 5	3 of 5
Gemini	3 of 5	3 of 5

Where can I compare NAB credit card features, fees, interest rates and eligibility conditions?from the keyword “nab credit card”
How does NAB Rewards work, including earning, redeeming and programme conditions?from the keyword “nab rewards”
Where can I find current NAB term deposit rates, including term lengths and conditions?from the keyword “nab term deposit rates”
How does a personal loan work, including interest, fees, repayments and eligibility conditions?from the keyword “personal loan”
How does a car loan work, including interest, fees, security and repayment conditions?from the keyword “car loan”

Visits since ChatGPT launched

all visits, Nov 2022: 8.1M; all visits, Nov 2022
all visits, Oct 2026: 6.9M; all visits, Oct 2026
organic search visits, Oct 2026: 870K; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 4K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.