Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #29 / News and media / publisher / News Corp

news.com.au kept its Google rankings and lost 37% of its search traffic.

estimated monthly search visits, Oct 2024
5.0M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−37%
change in estimated search traffic
change in keywords ranking top 3
+29%
change in keywords ranking top 3

Estimated search traffic

03.2M6.4M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20245.0MOct 20255.9MOct 20263.2M
news.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

022K44K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202431KOct 202538KOct 202640K
news.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 146,248 ranking keywords in Oct 2026, against 1,277,976 in Oct 2024.

How often AI answers cite news.com.au

EngineCitations in the Ahrefs index
ChatGPT4,893
Google AI Mode3,267
Gemini151

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about news.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode0 of 50 of 5
Gemini0 of 50 of 5
  1. Give me an overview of the Sydney Swans, with links to reliable sources.from the keyword “sydney swans”
  2. Give me an overview of ANZ, with links to reliable sources.from the keyword “anz”
  3. Give me an overview of “Trump”, identifying the person or other meaning being discussed.from the keyword “trump”
  4. Give me an overview of Amazon, with links to reliable sources.from the keyword “amazon”
  5. Give me an overview of NRL, with links to reliable sources.from the keyword “nrl”

Visits since ChatGPT launched

all visits, Nov 2022
96.2M
all visits, Nov 2022
all visits, Oct 2026
25.4M
all visits, Oct 2026
organic search visits, Oct 2026
3.3M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
7K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.