Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #32 / Sport / publisher / NRL

nrl.com kept its Google rankings and lost 29% of its search traffic.

estimated monthly search visits, Oct 2024
3.6M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−29%
change in estimated search traffic
change in keywords ranking top 3
+1%
change in keywords ranking top 3

Estimated search traffic

02.5M5.1M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20243.6MOct 20254.6MOct 20262.5M
nrl.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

012K24K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202420KOct 202522KOct 202620K
nrl.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 35,791 ranking keywords in Oct 2026, against 85,863 in Oct 2024.

How often AI answers cite nrl.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode220
Gemini62

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about nrl.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 54 of 5
Google AI Mode3 of 53 of 5
Gemini4 of 52 of 5
  1. Where can I find current NRL news coverage, with publication dates and original sources?from the keyword “nrl news”
  2. Where can I check the 2026 NRL ladder, with the last update clearly identified?from the keyword “nrl ladder 2026”
  3. What does “RLWC” refer to, and where can I verify the relevant competition or other meaning?from the keyword “rlwc”
  4. Give me an overview of “World Cup”, clarifying which competition the sources refer to.from the keyword “world cup”
  5. Where can I find official information about the 2026 NRL grand final, including the date, teams and result when available?from the keyword “nrl grand final 2026”

Visits since ChatGPT launched

all visits, Nov 2022
1.5M
all visits, Nov 2022
all visits, Oct 2026
5.5M
all visits, Oct 2026
organic search visits, Oct 2026
852K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
2K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.