All sites / Australia / #12 / Government and public services / NSW Government

nsw.gov.au kept its Google rankings and lost 22% of its search traffic.

estimated monthly search visits, Oct 2024: 7.4M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 5.8M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −22%; change in estimated search traffic
change in keywords ranking top 3: +20%; change in keywords ranking top 3

Estimated search traffic

nsw.gov.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

nsw.gov.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 522,716 ranking keywords in Oct 2026, against 2,299,957 in Oct 2024.

How often AI answers cite nsw.gov.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	5,751
Gemini	2,717

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about nsw.gov.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	4 of 5
Google AI Mode	2 of 5	2 of 5
Gemini	2 of 5	1 of 5

Where can I find official daylight saving dates for 2026, with the Australian state or territory clearly identified?from the keyword “daylight savings 2026”
How can I carry out a car history check in Australia, and what does it cover or leave out?from the keyword “car history check”
Where can I find the official I Work for NSW jobs site and current application requirements?from the keyword “i work for nsw”
What is a REVS check, and where can I verify the official Australian vehicle-check process and its coverage?from the keyword “revs check”
How can I carry out a PPSR check through the official service, and what does it cover?from the keyword “ppsr check”

Visits since ChatGPT launched

all visits, Nov 2022: 32.2M; all visits, Nov 2022
all visits, Oct 2026: 32.5M; all visits, Oct 2026
organic search visits, Oct 2026: 10.5M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 104K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.