All sites / Australia / #87 / Retail and ecommerce / Wesfarmers
officeworks.com.au kept its Google rankings and lost 29% of its search traffic.
estimated monthly search visits, Oct 2024
1.6M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−29%
change in estimated search traffic
change in keywords ranking top 3
−8%
change in keywords ranking top 3
Estimated search traffic
officeworks.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
officeworks.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 100,341 ranking keywords in Oct 2026, against 393,618 in Oct 2024.
How often AI answers cite officeworks.com.au
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
938
Gemini
1,072
Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.
Five questions we ask the AI engines about officeworks.com.au
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
2 of 5
2 of 5
Google AI Mode
2 of 5
1 of 5
Gemini
2 of 5
2 of 5
What should I compare when choosing a USB-C charger, including power output, compatibility and safety certification?from the keyword “usb c charger”
What should I compare when choosing office chairs, including dimensions, adjustability, materials and prices?from the keyword “office chairs”
How can I find nearby Officeworks stores and check their opening hours?from the keyword “officeworks near me”
Which features, specifications and price considerations matter when comparing 3D printers?from the keyword “3d printer”
How does Officeworks printing work, including available formats, prices and collection options?from the keyword “officeworks printing”
Visits since ChatGPT launched
all visits, Nov 2022
9.9M
all visits, Nov 2022
all visits, Oct 2026
10.0M
all visits, Oct 2026
organic search visits, Oct 2026
3.0M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
8K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
