Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #52 / Travel and local / Trip.com Group

skyscanner.com.au held its search traffic within 10%.

estimated monthly search visits, Oct 2024
2.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−1%
change in estimated search traffic
change in keywords ranking top 3
+1%
change in keywords ranking top 3

Estimated search traffic

01.6M3.2M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20242.3MOct 20252.9MOct 20262.2M
skyscanner.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

029K58K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202452KOct 202552KOct 202653K
skyscanner.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 91,222 ranking keywords in Oct 2026, against 202,702 in Oct 2024.

How often AI answers cite skyscanner.com.au

EngineCitations in the Ahrefs index
ChatGPT609
Google AI Mode3,072
Gemini1,192

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about skyscanner.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode4 of 51 of 5
Gemini3 of 51 of 5
  1. How can I compare cheap flights, including total fares, baggage and change conditions?from the keyword “cheap flights”
  2. What is meant by “flight scanner”, and how can I compare the relevant flight-search tools and their coverage?from the keyword “flight scanner”
  3. How can I compare Skyscanner flights, including total fares, baggage and change conditions?from the keyword “skyscanner flights”
  4. How can I compare flights, including total fares, baggage and change conditions?from the keyword “flights”
  5. How can I use a flight tracker to check a flight’s status, date and expected arrival time?from the keyword “flight tracker”

Visits since ChatGPT launched

all visits, Nov 2022
4.4M
all visits, Nov 2022
all visits, Oct 2026
4.6M
all visits, Oct 2026
organic search visits, Oct 2026
1.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
3K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.