All sites / Australia / #59 / Retail and ecommerce / Wesfarmers

target.com.au lost rankings and 24% of its search traffic.

estimated monthly search visits, Oct 2024: 2.1M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 1.6M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −24%; change in estimated search traffic
change in keywords ranking top 3: −38%; change in keywords ranking top 3

Estimated search traffic

target.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

target.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 56,658 ranking keywords in Oct 2026, against 485,838 in Oct 2024.

How often AI answers cite target.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,895
Google AI Mode	647
Gemini	538

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about target.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	3 of 5
Google AI Mode	3 of 5	2 of 5
Gemini	3 of 5	3 of 5

Where can I browse Target dresses and compare styles, sizes, prices and availability?from the keyword “target dresses”
Give me an overview of Chadstone, identifying the location or other meaning being discussed.from the keyword “chadstone”
When is Halloween in 2026, and where can I find ideas and information about local events?from the keyword “halloween 2026”
Where can I find Target clearance offers and check prices, availability and conditions?from the keyword “target clearance”
How can I find nearby Target stores in Australia and check their opening hours?from the keyword “target near me”

Visits since ChatGPT launched

all visits, Nov 2022: 7.0M; all visits, Nov 2022
all visits, Oct 2026: 8.2M; all visits, Oct 2026
organic search visits, Oct 2026: 2.0M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 5K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.