All sites / Australia / #95 / Telcos, utilities and transport / Telstra

telstra.com.au kept its Google rankings and lost 15% of its search traffic.

estimated monthly search visits, Oct 2024: 1.3M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 1.1M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −15%; change in estimated search traffic
change in keywords ranking top 3: +12%; change in keywords ranking top 3

Estimated search traffic

telstra.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

telstra.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 40,287 ranking keywords in Oct 2026, against 216,751 in Oct 2024.

How often AI answers cite telstra.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,498
Google AI Mode	1,095
Gemini	755

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about telstra.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	4 of 5	4 of 5
Gemini	4 of 5	4 of 5

Where can I find official Telstra webmail access and account support?from the keyword “telstra webmail”
How can I recharge a Telstra prepaid service through official channels and check available recharge options?from the keyword “telstra recharge”
Where can I find official iPhone 16 features, specifications and pricing?from the keyword “iphone 16”
Where can I compare Telstra mobile plans by price, data, coverage and conditions?from the keyword “telstra mobile plans”
How can I use Telstra’s speed test and understand the results and testing limitations?from the keyword “telstra speed test”

Visits since ChatGPT launched

all visits, Nov 2022: 10.2M; all visits, Nov 2022
all visits, Oct 2026: 5.5M; all visits, Oct 2026
organic search visits, Oct 2026: 1.1M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 4K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.