Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #75 / Retail and ecommerce / Global Fashion Group

theiconic.com.au held its search traffic within 10%.

estimated monthly search visits, Oct 2024
1.6M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−9%
change in estimated search traffic
change in keywords ranking top 3
−30%
change in keywords ranking top 3

Estimated search traffic

01.2M2.3M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.6MOct 20252.1MOct 20261.4M
theiconic.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

018K35K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202428KOct 202532KOct 202620K
theiconic.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 101,415 ranking keywords in Oct 2026, against 478,569 in Oct 2024.

How often AI answers cite theiconic.com.au

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode1,865
Gemini857

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about theiconic.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 51 of 5
Google AI Mode1 of 51 of 5
Gemini1 of 50 of 5
  1. What does Clinique offer, and where can I find official ingredients, product information and prices?from the keyword “clinique”
  2. What does Cotton On offer, and where can I find official product, pricing and delivery information?from the keyword “cotton on”
  3. Where can I find valid THE ICONIC discount codes and check expiry dates, exclusions and redemption conditions?from the keyword “the iconic discount code”
  4. Give me an overview of “Country Road”, clarifying the brand or other meaning being discussed.from the keyword “country road”
  5. What does “iconic” refer to, and how can I distinguish the word’s meaning from a brand or service?from the keyword “iconic”

Visits since ChatGPT launched

all visits, Nov 2022
6.3M
all visits, Nov 2022
all visits, Oct 2026
6.7M
all visits, Oct 2026
organic search visits, Oct 2026
1.0M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
5K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.