All sites / Australia / #100 / Retail and ecommerce / Scentre Group

westfield.com.au lost rankings and 18% of its search traffic.

estimated monthly search visits, Oct 2024: 1.2M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 950K; estimated monthly search visits, Oct 2026
change in estimated search traffic: −18%; change in estimated search traffic
change in keywords ranking top 3: −15%; change in keywords ranking top 3

Estimated search traffic

westfield.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

westfield.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 64,116 ranking keywords in Oct 2026, against 219,555 in Oct 2024.

How often AI answers cite westfield.com.au

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	471
Gemini	473

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about westfield.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	4 of 5	4 of 5
Gemini	5 of 5	4 of 5

Where can I find Westfield Parramatta’s location, store directory and opening hours?from the keyword “westfield parramatta”
What does Windsor Smith offer, and where can I find official product details, sizing and prices?from the keyword “windsor smith”
Where can I find Westfield Doncaster’s location, store directory and opening hours?from the keyword “westfield doncaster”
Where can I find Westfield Chermside’s location, store directory and opening hours?from the keyword “westfield chermside”
How can I check a Westfield gift card balance through the official service?from the keyword “westfield gift card balance”

Visits since ChatGPT launched

all visits, Nov 2022: 1.6M; all visits, Nov 2022
all visits, Oct 2026: 1.1M; all visits, Oct 2026
organic search visits, Oct 2026: 616K; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 266; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.