All sites / Australia / #53 / Finance and insurance / Westpac

westpac.com.au kept its Google rankings and lost 17% of its search traffic.

estimated monthly search visits, Oct 2024: 2.9M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 2.4M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −17%; change in estimated search traffic
change in keywords ranking top 3: +22%; change in keywords ranking top 3

Estimated search traffic

westpac.com.au, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

westpac.com.au, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 36,704 ranking keywords in Oct 2026, against 183,633 in Oct 2024.

How often AI answers cite westpac.com.au

Engine	Citations in the Ahrefs index
ChatGPT	1,169
Google AI Mode	1,086
Gemini	835

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about westpac.com.au

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	3 of 5
Google AI Mode	3 of 5	3 of 5
Gemini	3 of 5	3 of 5

How does a mortgage repayment calculator work, and which inputs and assumptions affect its estimate?from the keyword “mortgage repayment calculator”
How does a car loan calculator work, and how do interest, fees and loan terms affect its estimates?from the keyword “car loan calculator”
Where can I find Westpac’s official online banking access and sign-in support?from the keyword “westpac online banking”
Where can I find current Westpac term deposit rates, including term lengths and conditions?from the keyword “westpac term deposit rates”
Give me an overview of Westpac Bank and its official products and services.from the keyword “westpac bank”

Visits since ChatGPT launched

all visits, Nov 2022: 10.7M; all visits, Nov 2022
all visits, Oct 2026: 8.2M; all visits, Oct 2026
organic search visits, Oct 2026: 980K; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 5K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.