All sites / United Kingdom / #6 / Retail and ecommerce / Amazon

amazon.co.uk lost rankings and 27% of its search traffic.

estimated monthly search visits, Oct 2024: 72.1M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 52.9M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −27%; change in estimated search traffic
change in keywords ranking top 3: −41%; change in keywords ranking top 3

Estimated search traffic

amazon.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

amazon.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 3,023,941 ranking keywords in Oct 2026, against 9,456,391 in Oct 2024.

How often AI answers cite amazon.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	5,142
Google AI Mode	58,749
Gemini	169

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about amazon.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	3 of 5
Google AI Mode	3 of 5	2 of 5
Gemini	3 of 5	0 of 5

How can I compare Halloween costumes by style, sizing, price and returns?from the keyword “halloween costumes”
What is Urban Dictionary, how does its content work, and what are its limitations?from the keyword “urban dictionary”
What does Amazon Prime include in the United Kingdom, what does it cost, and how can I cancel?from the keyword “amazon prime”
How does “kindle” work, and what costs, terms and limitations should I check?from the keyword “kindle”
How does “amazon music” work, and what costs, terms and limitations should I check?from the keyword “amazon music”

Visits since ChatGPT launched

all visits, Nov 2022: 360.8M; all visits, Nov 2022
all visits, Oct 2026: 247.2M; all visits, Oct 2026
organic search visits, Oct 2026: 35.6M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 153K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.