Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #33 / Retail and ecommerce / Sainsbury's

argos.co.uk kept its Google rankings and lost 14% of its search traffic.

estimated monthly search visits, Oct 2024
10.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−14%
change in estimated search traffic
change in keywords ranking top 3
+9%
change in keywords ranking top 3

Estimated search traffic

08.4M16.8M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202410.7MOct 202515.2MOct 20269.2M
argos.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

049K98K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202474KOct 202589KOct 202680K
argos.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 262,673 ranking keywords in Oct 2026, against 1,367,267 in Oct 2024.

How often AI answers cite argos.co.uk

EngineCitations in the Ahrefs index
ChatGPT10,799
Google AI Mode6,694
Gemini2,903

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about argos.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 51 of 5
Google AI Mode1 of 50 of 5
Gemini1 of 50 of 5
  1. What should I compare when buying a microwave, including capacity, features and price?from the keyword “microwave”
  2. What should I compare when buying an air-conditioning unit, including cooling capacity, running costs and installation requirements?from the keyword “air conditioning unit”
  3. Which features, specifications and price considerations matter when comparing iphone 14?from the keyword “iphone 14”
  4. How can I find an Argos store near my location and check opening hours and services?from the keyword “argos near me”
  5. What should I compare when buying a heated clothes airer, including capacity, energy use, safety and price?from the keyword “heated clothes airer”

Visits since ChatGPT launched

all visits, Nov 2022
56.8M
all visits, Nov 2022
all visits, Oct 2026
47.3M
all visits, Oct 2026
organic search visits, Oct 2026
3.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
34K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.