All sites / United Kingdom / #37 / Retail and ecommerce / Asda (TDR Capital / Issa)
asda.com kept its Google rankings and lost 19% of its search traffic.
estimated monthly search visits, Oct 2024
8.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
7.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−19%
change in estimated search traffic
change in keywords ranking top 3
+23%
change in keywords ranking top 3
Estimated search traffic
asda.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
asda.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 186,963 ranking keywords in Oct 2026, against 1,343,671 in Oct 2024.
How often AI answers cite asda.com
Engine
Citations in the Ahrefs index
ChatGPT
6,916
Google AI Mode
6,471
Gemini
4,233
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about asda.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
4 of 5
4 of 5
Google AI Mode
4 of 5
3 of 5
Gemini
4 of 5
4 of 5
What does the George clothing brand offer, and how can I compare its products and shopping terms?from the keyword “george”
How can I shop for Asda groceries and compare prices, availability and delivery or collection terms?from the keyword “asda groceries”
What does George at Asda offer, and how can I check prices, delivery and returns?from the keyword “asda george”
How does “asda delivery” work, and what costs, terms and limitations should I check?from the keyword “asda delivery”
What official UK information is available about Mounjaro, including approved uses, prescription access, risks and costs?from the keyword “mounjaro uk”
Visits since ChatGPT launched
all visits, Nov 2022
22.9M
all visits, Nov 2022
all visits, Oct 2026
32.1M
all visits, Oct 2026
organic search visits, Oct 2026
3.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
7K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.