All sites / United Kingdom / #24 / Marketplaces and classifieds / Auto Trader Group

autotrader.co.uk held its search traffic within 10%.

estimated monthly search visits, Oct 2024: 10.6M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 11.2M; estimated monthly search visits, Oct 2026
change in estimated search traffic: +6%; change in estimated search traffic
change in keywords ranking top 3: +12%; change in keywords ranking top 3

Estimated search traffic

autotrader.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

autotrader.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 279,729 ranking keywords in Oct 2026, against 500,251 in Oct 2024.

How often AI answers cite autotrader.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	7,558
Google AI Mode	9,101
Gemini	3,615

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about autotrader.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	2 of 5	3 of 5
Google AI Mode	1 of 5	1 of 5
Gemini	1 of 5	1 of 5

What should I compare when researching audi a3, including price, reliability and running costs?from the keyword “audi a3”
What should I compare when researching suzuki jimny, including price, reliability and running costs?from the keyword “suzuki jimny”
Where can I find cars for sale in the United Kingdom and compare listings?from the keyword “cars for sale”
What should I compare when researching ford puma, including price, reliability and running costs?from the keyword “ford puma”
What are the main options for selling a car in the United Kingdom, and what paperwork and costs should I check?from the keyword “sell my car”

Visits since ChatGPT launched

all visits, Nov 2022: 22.9M; all visits, Nov 2022
all visits, Oct 2026: 21.5M; all visits, Oct 2026
organic search visits, Oct 2026: 2.7M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 6K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.