Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #2 / News and media / publisher / BBC

bbc.co.uk held its search traffic within 10%.

estimated monthly search visits, Oct 2024
109.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
108.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−1%
change in estimated search traffic
change in keywords ranking top 3
+40%
change in keywords ranking top 3

Estimated search traffic

088.8M177.6M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024109.3MOct 2025161.5MOct 2026108.6M
bbc.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0339K678K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024395KOct 2025616KOct 2026555K
bbc.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,244,903 ranking keywords in Oct 2026, against 4,303,031 in Oct 2024.

How often AI answers cite bbc.co.uk

EngineCitations in the Ahrefs index
ChatGPT2,511
Google AI Mode16,221
Gemini15

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about bbc.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 53 of 5
Google AI Mode4 of 53 of 5
Gemini4 of 50 of 5
  1. Where can I check current football scores, with the competition and match date identified?from the keyword “football scores”
  2. Where can I find current BBC news coverage, with publication dates and original sources?from the keyword “bbc news”
  3. Where can I find today’s football fixtures and results, with the competition and match times identified?from the keyword “football today”
  4. Give me an overview of “bbc sport”, with links to reliable sources.from the keyword “bbc sport”
  5. Where can I find current news coverage, with publication dates and original sources?from the keyword “news”

Visits since ChatGPT launched

all visits, Nov 2022
546.2M
all visits, Nov 2022
all visits, Oct 2026
285.5M
all visits, Oct 2026
organic search visits, Oct 2026
39.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
122K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.