All sites / United Kingdom / #38 / Retail and ecommerce / Walgreens Boots Alliance
boots.com kept its Google rankings and lost 30% of its search traffic.
- estimated monthly search visits, Oct 2024
- 9.2M
- estimated monthly search visits, Oct 2024
- estimated monthly search visits, Oct 2026
- 6.4M
- estimated monthly search visits, Oct 2026
- change in estimated search traffic
- −30%
- change in estimated search traffic
- change in keywords ranking top 3
- +53%
- change in keywords ranking top 3
Estimated search traffic
Keywords ranking in Google's top three
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 288,972 ranking keywords in Oct 2026, against 756,461 in Oct 2024.
How often AI answers cite boots.com
| Engine | Citations in the Ahrefs index |
|---|---|
| ChatGPT | 13,066 |
| Google AI Mode | 15,598 |
| Gemini | 5,511 |
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about boots.com
Written from the site's own top Google keywords, keeping the intent of the search.
| Engine | Named | Linked |
|---|---|---|
| ChatGPT | 1 of 5 | 1 of 5 |
| Google AI Mode | 1 of 5 | 1 of 5 |
| Gemini | 1 of 5 | 0 of 5 |
- What should I compare when researching Olaplex products, including purpose, suitability and price?from the keyword “olaplex”
- What does general evidence say about collagen supplements, including claimed benefits, limitations and costs?from the keyword “collagen”
- What does general medical information say about Ozempic, including approved uses, risks, prescription access and costs in the United Kingdom?from the keyword “ozempic”
- How can I find a Boots store near my location and check opening hours and services?from the keyword “boots near me”
- What does general medical evidence say about minoxidil, including uses, risks and cost considerations?from the keyword “minoxidil”
Visits since ChatGPT launched
- all visits, Nov 2022
- 17.9M
- all visits, Nov 2022
- all visits, Oct 2026
- 29.8M
- all visits, Oct 2026
- organic search visits, Oct 2026
- 3.4M
- organic search visits, Oct 2026
- visits from AI assistants, Oct 2026
- 12K
- visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.