Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #52 / Retail and ecommerce / Currys

currys.co.uk kept its Google rankings and lost 15% of its search traffic.

estimated monthly search visits, Oct 2024
6.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
5.3M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−15%
change in estimated search traffic
change in keywords ranking top 3
+23%
change in keywords ranking top 3

Estimated search traffic

05.8M11.6M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20246.2MOct 202510.5MOct 20265.3M
currys.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

043K86K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202448KOct 202578KOct 202660K
currys.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 162,662 ranking keywords in Oct 2026, against 627,471 in Oct 2024.

How often AI answers cite currys.co.uk

EngineCitations in the Ahrefs index
ChatGPT4,583
Google AI Mode6,804
Gemini1,928

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about currys.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 53 of 5
Google AI Mode1 of 51 of 5
Gemini1 of 51 of 5
  1. What should I compare when buying a tumble dryer, including capacity, energy use, installation and price?from the keyword “tumble dryer”
  2. Which features, specifications and price considerations matter when comparing iphone 15 pro?from the keyword “iphone 15 pro”
  3. Which features, specifications and price considerations matter when comparing washing machine?from the keyword “washing machine”
  4. What does Currys PC World refer to, and where can I check the retailer’s current products and services?from the keyword “currys pc world”
  5. Which features, specifications and price considerations matter when comparing iphone 17 pro?from the keyword “iphone 17 pro”

Visits since ChatGPT launched

all visits, Nov 2022
35.8M
all visits, Nov 2022
all visits, Oct 2026
30.4M
all visits, Oct 2026
organic search visits, Oct 2026
3.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
21K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.