Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #40 / Sport / publisher / Disney

espn.co.uk grew its search traffic 76%.

estimated monthly search visits, Oct 2024
2.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+76%
change in estimated search traffic
change in keywords ranking top 3
+79%
change in keywords ranking top 3

Estimated search traffic

02.5M4.9M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20242.5MOct 20253.7MOct 20264.5M
espn.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

032K64K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202433KOct 202542KOct 202658K
espn.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 198,737 ranking keywords in Oct 2026, against 394,602 in Oct 2024.

How often AI answers cite espn.co.uk

EngineCitations in the Ahrefs index
ChatGPT106
Google AI Mode715
Gemini0

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about espn.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode2 of 50 of 5
Gemini1 of 50 of 5
  1. Give me an overview of “fifa world cup 2026”, with links to reliable sources.from the keyword “fifa world cup 2026”
  2. Where can I find FIFA World Cup brackets, with the tournament year clearly identified?from the keyword “fifa world cup brackets”
  3. Where can I find England versus Mexico fixtures or results, with the sport, competition and match date identified?from the keyword “england vs mexico”
  4. Where can I find England versus Norway fixtures or results, with the sport, competition and match date identified?from the keyword “england vs norway”
  5. Give me an overview of “euro 2024”, with links to reliable sources.from the keyword “euro 2024”

Visits since ChatGPT launched

all visits, Nov 2022
3.4M
all visits, Nov 2022
all visits, Oct 2026
3.3M
all visits, Oct 2026
organic search visits, Oct 2026
1.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
192
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.