Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #48 / Entertainment and streaming / publisher / Fandom

fandom.com kept its Google rankings and lost 43% of its search traffic.

estimated monthly search visits, Oct 2024
8.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
5.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−43%
change in estimated search traffic
change in keywords ranking top 3
+0%
change in keywords ranking top 3

Estimated search traffic

05.3M10.6M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20248.7MOct 20259.7MOct 20265.0M
fandom.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0169K339K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024257KOct 2025308KOct 2026258K
fandom.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 698,106 ranking keywords in Oct 2026, against 2,457,672 in Oct 2024.

How often AI answers cite fandom.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode14,767
Gemini9,197

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about fandom.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode5 of 55 of 5
Gemini3 of 52 of 5
  1. Give me an overview of “daemon targaryen”, with links to reliable sources.from the keyword “daemon targaryen”
  2. Give me an overview of “huggy wuggy”, with links to reliable sources.from the keyword “huggy wuggy”
  3. Give me an overview of “spider man brand new day”, with links to reliable sources.from the keyword “spider man brand new day”
  4. Give me an overview of “zooble”, with links to reliable sources.from the keyword “zooble”
  5. Give me an overview of “gojo”, with links to reliable sources.from the keyword “gojo”

Visits since ChatGPT launched

all visits, Nov 2022
56.8M
all visits, Nov 2022
all visits, Oct 2026
33.9M
all visits, Oct 2026
organic search visits, Oct 2026
14.6M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
11K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

fandom.com is also in the top 100 in Australia and United States.