Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #82 / Retail and ecommerce / Halfords

halfords.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
3.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−9%
change in estimated search traffic
change in keywords ranking top 3
+20%
change in keywords ranking top 3

Estimated search traffic

03.0M6.0M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20243.5MOct 20255.5MOct 20263.1M
halfords.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

032K65K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202436KOct 202559KOct 202643K
halfords.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 96,816 ranking keywords in Oct 2026, against 325,699 in Oct 2024.

How often AI answers cite halfords.com

EngineCitations in the Ahrefs index
ChatGPT4,109
Google AI Mode4,609
Gemini1,913

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about halfords.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 53 of 5
Gemini4 of 54 of 5
  1. What should I compare when buying Halfords bikes, including fit, intended use, price and after-sales support?from the keyword “halfords bikes”
  2. What should I compare when buying tyres from Halfords, including vehicle compatibility, fitting and total price?from the keyword “halfords tyres”
  3. How does “halfords mot” work, and what costs, terms and limitations should I check?from the keyword “halfords mot”
  4. What should I compare when buying a car battery, including vehicle compatibility, warranty and total cost?from the keyword “car battery”
  5. How can I find a Halfords location near me and check its opening hours and services?from the keyword “halfords near me”

Visits since ChatGPT launched

all visits, Nov 2022
7.8M
all visits, Nov 2022
all visits, Oct 2026
15.4M
all visits, Oct 2026
organic search visits, Oct 2026
1.3M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
5K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.