All sites / United Kingdom / #43 / Retail and ecommerce / Ingka Group
ikea.com kept its Google rankings and lost 15% of its search traffic.
- estimated monthly search visits, Oct 2024
- 6.8M
- estimated monthly search visits, Oct 2024
- estimated monthly search visits, Oct 2026
- 5.8M
- estimated monthly search visits, Oct 2026
- change in estimated search traffic
- −15%
- change in estimated search traffic
- change in keywords ranking top 3
- +68%
- change in keywords ranking top 3
Estimated search traffic
Keywords ranking in Google's top three
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 142,880 ranking keywords in Oct 2026, against 664,803 in Oct 2024.
How often AI answers cite ikea.com
| Engine | Citations in the Ahrefs index |
|---|---|
| ChatGPT | withheld, failed consistency check |
| Google AI Mode | 3,559 |
| Gemini | 2,116 |
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about ikea.com
Written from the site's own top Google keywords, keeping the intent of the search.
| Engine | Named | Linked |
|---|---|---|
| ChatGPT | 5 of 5 | 5 of 5 |
| Google AI Mode | 5 of 5 | 1 of 5 |
| Gemini | 5 of 5 | 2 of 5 |
- What should I compare when planning an IKEA kitchen, including layout, installation, materials and total cost?from the keyword “ikea kitchen”
- What should I compare when buying IKEA KALLAX storage, including size, accessories, assembly and price?from the keyword “ikea kallax”
- What should I compare when planning an IKEA PAX wardrobe, including dimensions, fittings, assembly and price?from the keyword “ikea pax wardrobe”
- Which features, specifications and price considerations matter when comparing ikea desk?from the keyword “ikea desk”
- What should I compare when buying IKEA wardrobes, including dimensions, configuration, assembly and price?from the keyword “ikea wardrobes”
Visits since ChatGPT launched
- all visits, Nov 2022
- 13.3M
- all visits, Nov 2022
- all visits, Oct 2026
- 22.8M
- all visits, Oct 2026
- organic search visits, Oct 2026
- 3.1M
- organic search visits, Oct 2026
- visits from AI assistants, Oct 2026
- 23K
- visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
ikea.com is also in the top 100 in Australia.