Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #94 / Retail and ecommerce / JD Sports Fashion

jdsports.co.uk lost rankings and 31% of its search traffic.

estimated monthly search visits, Oct 2024
3.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−31%
change in estimated search traffic
change in keywords ranking top 3
−23%
change in keywords ranking top 3

Estimated search traffic

02.5M5.0M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20243.7MOct 20254.5MOct 20262.5M
jdsports.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

016K31K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202425KOct 202529KOct 202619K
jdsports.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 68,317 ranking keywords in Oct 2026, against 310,887 in Oct 2024.

How often AI answers cite jdsports.co.uk

EngineCitations in the Ahrefs index
ChatGPT1,189
Google AI Mode1,052
Gemini726

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about jdsports.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode1 of 51 of 5
Gemini1 of 51 of 5
  1. What is ASICS, and what footwear and clothing does it offer?from the keyword “asics”
  2. Give me an overview of “new balance 9060”, with links to reliable sources.from the keyword “new balance 9060”
  3. Give me an overview of “jd sport”, with links to reliable sources.from the keyword “jd sport”
  4. Give me an overview of “new balance 530”, with links to reliable sources.from the keyword “new balance 530”
  5. Give me an overview of “mens trainers”, with links to reliable sources.from the keyword “mens trainers”

Visits since ChatGPT launched

all visits, Nov 2022
9.8M
all visits, Nov 2022
all visits, Oct 2026
12.8M
all visits, Oct 2026
organic search visits, Oct 2026
582K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
3K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.