Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #50 / Retail and ecommerce / John Lewis Partnership

johnlewis.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
5.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
5.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−0%
change in estimated search traffic
change in keywords ranking top 3
+9%
change in keywords ranking top 3

Estimated search traffic

04.1M8.2M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20245.4MOct 20257.5MOct 20265.4M
johnlewis.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

037K74K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202460KOct 202567KOct 202666K
johnlewis.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 328,902 ranking keywords in Oct 2026, against 1,780,563 in Oct 2024.

How often AI answers cite johnlewis.com

EngineCitations in the Ahrefs index
ChatGPT10,047
Google AI Mode11,033
Gemini3,039

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about johnlewis.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 53 of 5
Google AI Mode2 of 52 of 5
Gemini2 of 51 of 5
  1. What should I compare when buying a Garmin watch, including features, compatibility, battery life and price?from the keyword “garmin watch”
  2. Which features, specifications and price considerations matter when comparing iphone 17 pro?from the keyword “iphone 17 pro”
  3. Which features, specifications and price considerations matter when comparing apple airpods?from the keyword “apple airpods”
  4. Where can I check current John Lewis discount codes and their eligibility and expiry conditions?from the keyword “john lewis discount code”
  5. Where can I check current John Lewis sale offers and their terms?from the keyword “john lewis sale”

Visits since ChatGPT launched

all visits, Nov 2022
24.6M
all visits, Nov 2022
all visits, Oct 2026
17.6M
all visits, Oct 2026
organic search visits, Oct 2026
2.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
21K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.