Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #99 / Finance and insurance / Lloyds Banking Group

lloydsbank.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
2.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+4%
change in estimated search traffic
change in keywords ranking top 3
+19%
change in keywords ranking top 3

Estimated search traffic

02.2M4.5M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20242.8MOct 20254.1MOct 20262.9M
lloydsbank.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

010K19K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202411KOct 202517KOct 202614K
lloydsbank.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 34,627 ranking keywords in Oct 2026, against 219,952 in Oct 2024.

How often AI answers cite lloydsbank.com

EngineCitations in the Ahrefs index
ChatGPT1,034
Google AI Mode1,460
Gemini928

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about lloydsbank.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode3 of 53 of 5
Gemini4 of 54 of 5
  1. Give me an overview of “lloyds business banking”, with links to reliable sources.from the keyword “lloyds business banking”
  2. Give me an overview of “lloyds online banking”, with links to reliable sources.from the keyword “lloyds online banking”
  3. Give me an overview of “lloyds bank online”, with links to reliable sources.from the keyword “lloyds bank online”
  4. Give me an overview of “lloyds”, with links to reliable sources.from the keyword “lloyds”
  5. Where can I find current lloyds share price information and understand what the quoted figures or terms mean?from the keyword “lloyds share price”

Visits since ChatGPT launched

all visits, Nov 2022
8.6M
all visits, Nov 2022
all visits, Oct 2026
9.9M
all visits, Oct 2026
organic search visits, Oct 2026
1.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
6K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.