All sites / United Kingdom / #25 / Retail and ecommerce / Marks & Spencer

marksandspencer.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024: 12.0M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 11.9M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −1%; change in estimated search traffic
change in keywords ranking top 3: +39%; change in keywords ranking top 3

Estimated search traffic

marksandspencer.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

marksandspencer.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 241,118 ranking keywords in Oct 2026, against 1,063,229 in Oct 2024.

How often AI answers cite marksandspencer.com

Engine	Citations in the Ahrefs index
ChatGPT	8,014
Google AI Mode	5,109
Gemini	2,474

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about marksandspencer.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	5 of 5
Google AI Mode	4 of 5	3 of 5
Gemini	4 of 5	4 of 5

What retailer does the search term “mands” refer to, and where can I verify its official shopping information?from the keyword “mands”
What does Marks and Spencer sell, and how can I check its delivery and return terms?from the keyword “marks and spencers”
How can I browse Marks and Spencer food and check availability, prices and collection or delivery options?from the keyword “marks and spencer food”
What retailer does “M and S” refer to, and where can I find its official products and shopping terms?from the keyword “m and s”
What food products and shopping options does M&S offer, and how can I check current prices?from the keyword “m&s food”

Visits since ChatGPT launched

all visits, Nov 2022: 17.8M; all visits, Nov 2022
all visits, Oct 2026: 21.6M; all visits, Oct 2026
organic search visits, Oct 2026: 3.1M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 17K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.