Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #28 / Government and public services / UK Government

metoffice.gov.uk kept its Google rankings and lost 10% of its search traffic.

estimated monthly search visits, Oct 2024
11.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
10.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−10%
change in estimated search traffic
change in keywords ranking top 3
−2%
change in keywords ranking top 3

Estimated search traffic

010.1M20.2M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202411.8MOct 202518.4MOct 202610.5M
metoffice.gov.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

038K75K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202466KOct 202568KOct 202665K
metoffice.gov.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 93,522 ranking keywords in Oct 2026, against 310,773 in Oct 2024.

How often AI answers cite metoffice.gov.uk

EngineCitations in the Ahrefs index
ChatGPT698
Google AI Mode93
Gemini28

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about metoffice.gov.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini4 of 53 of 5
  1. What is the weather forecast for my location in the United Kingdom, including current warnings?from the keyword “weather”
  2. Where can I find a weather forecast for my location in the United Kingdom, with the update time and warnings?from the keyword “weather forecast”
  3. Where can I find Met Office forecasts for my location, including warnings and the update time?from the keyword “met office weather”
  4. What does a moderate rainfall warning mean, and where can I check whether one applies to my location?from the keyword “moderate rainfall warning”
  5. Where can I find tomorrow’s weather forecast for my location in the United Kingdom, with warnings and the update time?from the keyword “weather tomorrow”

Visits since ChatGPT launched

all visits, Nov 2022
39.1M
all visits, Nov 2022
all visits, Oct 2026
18.4M
all visits, Oct 2026
organic search visits, Oct 2026
3.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
8K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.