Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #70 / News and media / publisher / Reach plc

mirror.co.uk lost rankings and 36% of its search traffic.

estimated monthly search visits, Oct 2024
5.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−36%
change in estimated search traffic
change in keywords ranking top 3
−10%
change in keywords ranking top 3

Estimated search traffic

03.0M6.0M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20245.4MOct 20254.5MOct 20263.5M
mirror.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

021K41K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202437KOct 202528KOct 202634K
mirror.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 156,250 ranking keywords in Oct 2026, against 1,913,914 in Oct 2024.

How often AI answers cite mirror.co.uk

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode2,563
Gemini3,982

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about mirror.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 52 of 5
Google AI Mode2 of 52 of 5
Gemini2 of 51 of 5
  1. Where can I find current Arsenal transfer news coverage, with publication dates and original sources?from the keyword “arsenal transfer news”
  2. Give me an overview of “the mirror”, with links to reliable sources.from the keyword “the mirror”
  3. Where can I find current celebrity news coverage, with publication dates and original sources?from the keyword “celebrity news”
  4. Where can I find current celeb news coverage, with publication dates and original sources?from the keyword “celeb news”
  5. Give me an overview of “daily mirror”, with links to reliable sources.from the keyword “daily mirror”

Visits since ChatGPT launched

all visits, Nov 2022
46.1M
all visits, Nov 2022
all visits, Oct 2026
11.6M
all visits, Oct 2026
organic search visits, Oct 2026
2.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
2K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.