All sites / United Kingdom / #57 / Finance and insurance / publisher / Moneysupermarket Group
moneysavingexpert.com kept its Google rankings and lost 20% of its search traffic.
estimated monthly search visits, Oct 2024
6.1M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−20%
change in estimated search traffic
change in keywords ranking top 3
+25%
change in keywords ranking top 3
Estimated search traffic
moneysavingexpert.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
moneysavingexpert.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 258,147 ranking keywords in Oct 2026, against 1,488,898 in Oct 2024.
How often AI answers cite moneysavingexpert.com
Engine
Citations in the Ahrefs index
ChatGPT
12,042
Google AI Mode
15,247
Gemini
7,503
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about moneysavingexpert.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
4 of 5
Google AI Mode
4 of 5
3 of 5
Gemini
2 of 5
1 of 5
How do UK mortgage calculators work, what inputs do they need, and what are their limitations?from the keyword “mortgage calculator uk”
Where can I compare current ISA rates, including eligibility, restrictions, fees and risks?from the keyword “best isa rates”
How can I compare UK broadband deals by availability, speed, total cost and contract terms?from the keyword “broadband deals”
Give me an overview of “top cashback”, with links to reliable sources.from the keyword “top cashback”
Give me an overview of “martin lewis”, with links to reliable sources.from the keyword “martin lewis”
Visits since ChatGPT launched
all visits, Nov 2022
18.4M
all visits, Nov 2022
all visits, Oct 2026
16.8M
all visits, Oct 2026
organic search visits, Oct 2026
2.9M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
12K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
