All sites / United Kingdom / #74 / Telcos, utilities and transport / Rail Delivery Group

nationalrail.co.uk grew its search traffic 11%.

estimated monthly search visits, Oct 2024: 3.2M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 3.6M; estimated monthly search visits, Oct 2026
change in estimated search traffic: +11%; change in estimated search traffic
change in keywords ranking top 3: +92%; change in keywords ranking top 3

Estimated search traffic

nationalrail.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

nationalrail.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 131,064 ranking keywords in Oct 2026, against 266,578 in Oct 2024.

How often AI answers cite nationalrail.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	2,466
Google AI Mode	1,853
Gemini	703

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about nationalrail.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	3 of 5	3 of 5
Gemini	2 of 5	1 of 5

How can I use National Rail’s journey planner for a chosen route and travel date?from the keyword “national rail journey planner”
Give me an overview of “train”, with links to reliable sources.from the keyword “train”
Give me an overview of “trains”, with links to reliable sources.from the keyword “trains”
How can I check train times in the United Kingdom for a chosen route and travel date?from the keyword “train times”
Where can I find National Rail enquiries information about journeys, timetables and disruptions?from the keyword “national rail enquiries”

Visits since ChatGPT launched

all visits, Nov 2022: 9.6M; all visits, Nov 2022
all visits, Oct 2026: 5.6M; all visits, Oct 2026
organic search visits, Oct 2026: 1.1M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 5K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.