All sites / United Kingdom / #76 / Health and medical / publisher / UK Government (NICE)
nice.org.uk held its search traffic within 10%.
estimated monthly search visits, Oct 2024
2.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−8%
change in estimated search traffic
change in keywords ranking top 3
+5%
change in keywords ranking top 3
Estimated search traffic
nice.org.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
nice.org.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 82,535 ranking keywords in Oct 2026, against 385,255 in Oct 2024.
How often AI answers cite nice.org.uk
Engine
Citations in the Ahrefs index
ChatGPT
5,383
Google AI Mode
650
Gemini
82
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about nice.org.uk
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
3 of 5
Google AI Mode
3 of 5
1 of 5
Gemini
1 of 5
0 of 5
What does reliable medical information say about amoxicillin, including uncertainties and when to speak to a clinician?from the keyword “amoxicillin”
What does reliable medical information say about tirzepatide, including uncertainties and when to speak to a clinician?from the keyword “tirzepatide”
Give me an overview of “finasteride”, with links to reliable sources.from the keyword “finasteride”
Give me an overview of “desogestrel”, with links to reliable sources.from the keyword “desogestrel”
Give me an overview of “bnfc”, with links to reliable sources.from the keyword “bnfc”
Visits since ChatGPT launched
all visits, Nov 2022
1.8M
all visits, Nov 2022
all visits, Oct 2026
2.6M
all visits, Oct 2026
organic search visits, Oct 2026
910K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
14K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
