Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #68 / Sport / publisher / Premier League

premierleague.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
4.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−9%
change in estimated search traffic
change in keywords ranking top 3
−24%
change in keywords ranking top 3

Estimated search traffic

02.4M4.9M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20244.4MOct 20254.0MOct 20264.0M
premierleague.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

011K21K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202419KOct 202515KOct 202615K
premierleague.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 63,461 ranking keywords in Oct 2026, against 206,680 in Oct 2024.

How often AI answers cite premierleague.com

EngineCitations in the Ahrefs index
ChatGPT726
Google AI Mode237
Gemini129

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about premierleague.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode4 of 54 of 5
Gemini5 of 52 of 5
  1. Where can I check nottingham forest standings, with the date and competition clearly identified?from the keyword “nottingham forest standings”
  2. Where can I find Premier League fixtures and results, with match dates and the season identified?from the keyword “premier league games”
  3. Where can I find Premier League statistics, with the season and measurement definitions identified?from the keyword “premier league stats”
  4. Where can I check man city standings, with the date and competition clearly identified?from the keyword “man city standings”
  5. Give me an overview of “fantasy premier league”, with links to reliable sources.from the keyword “fantasy premier league”

Visits since ChatGPT launched

all visits, Nov 2022
10.2M
all visits, Nov 2022
all visits, Oct 2026
12.5M
all visits, Oct 2026
organic search visits, Oct 2026
914K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
4K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.