All sites / United Kingdom / #66 / Telcos, utilities and transport / International Distribution Services (EP Group)
royalmail.com kept its Google rankings and lost 46% of its search traffic.
estimated monthly search visits, Oct 2024
8.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−46%
change in estimated search traffic
change in keywords ranking top 3
−8%
change in keywords ranking top 3
Estimated search traffic
royalmail.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
royalmail.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 53,958 ranking keywords in Oct 2026, against 190,763 in Oct 2024.
How often AI answers cite royalmail.com
Engine
Citations in the Ahrefs index
ChatGPT
1,488
Google AI Mode
1,541
Gemini
690
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about royalmail.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
5 of 5
5 of 5
Google AI Mode
5 of 5
5 of 5
Gemini
4 of 5
2 of 5
How can I find a UK postcode for an address using a postcode finder?from the keyword “postcode finder”
How can I identify the correct official tracking service for a parcel sent through the Post Office?from the keyword “post office tracking”
How can I track a Royal Mail item using its tracking number on the official service?from the keyword “royal mail tracking number”
Give me an overview of “click and drop”, with links to reliable sources.from the keyword “click and drop”
How can I use an official UK postcode lookup tool and check address accuracy?from the keyword “post code finder”
Visits since ChatGPT launched
all visits, Nov 2022
33.5M
all visits, Nov 2022
all visits, Oct 2026
60.6M
all visits, Oct 2026
organic search visits, Oct 2026
3.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
12K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
