All sites / United Kingdom / #44 / Retail and ecommerce / Sainsbury's

sainsburys.co.uk kept its Google rankings and lost 22% of its search traffic.

estimated monthly search visits, Oct 2024: 7.4M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 5.8M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −22%; change in estimated search traffic
change in keywords ranking top 3: −9%; change in keywords ranking top 3

Estimated search traffic

sainsburys.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

sainsburys.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 151,167 ranking keywords in Oct 2026, against 1,006,670 in Oct 2024.

How often AI answers cite sainsburys.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	5,370
Google AI Mode	5,619
Gemini	2,161

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about sainsburys.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	5 of 5
Gemini	5 of 5	3 of 5

What does the Tu clothing brand offer, and where can I verify its official shopping terms?from the keyword “tu”
What does Tu at Sainsbury’s offer, and how can I check sizing, prices and returns?from the keyword “tu sainsburys”
What should I compare when buying Tu clothing, including sizing, materials, prices and returns?from the keyword “tu clothing”
How can I shop for Sainsbury’s groceries and compare prices, availability and delivery or collection terms?from the keyword “sainsbury's groceries”
What does Sainsbury’s offer, and how can I check products, prices and shopping terms?from the keyword “sainsbury”

Visits since ChatGPT launched

all visits, Nov 2022: 16.1M; all visits, Nov 2022
all visits, Oct 2026: 22.2M; all visits, Oct 2026
organic search visits, Oct 2026: 2.3M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 5K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.