All sites / United Kingdom / #91 / Finance and insurance / Banco Santander

santander.co.uk held its search traffic within 10%.

estimated monthly search visits, Oct 2024: 3.0M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 2.9M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −2%; change in estimated search traffic
change in keywords ranking top 3: +26%; change in keywords ranking top 3

Estimated search traffic

santander.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

santander.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 13,952 ranking keywords in Oct 2026, against 113,536 in Oct 2024.

How often AI answers cite santander.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	883
Google AI Mode	758
Gemini	604

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about santander.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	4 of 5	4 of 5
Gemini	4 of 5	2 of 5

Give me an overview of “santander online banking”, with links to reliable sources.from the keyword “santander online banking”
Give me an overview of “stocks and shares isa”, with links to reliable sources.from the keyword “stocks and shares isa”
Give me an overview of “santander savings accounts”, with links to reliable sources.from the keyword “santander savings accounts”
Where can I find current santander mortgage rates information and understand what the quoted figures or terms mean?from the keyword “santander mortgage rates”
Give me an overview of “santander bank”, with links to reliable sources.from the keyword “santander bank”

Visits since ChatGPT launched

all visits, Nov 2022: 13.8M; all visits, Nov 2022
all visits, Oct 2026: 10.2M; all visits, Oct 2026
organic search visits, Oct 2026: 846K; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 3K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.