Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #60 / Retail and ecommerce / Kingfisher

screwfix.com kept its Google rankings and lost 15% of its search traffic.

estimated monthly search visits, Oct 2024
5.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−15%
change in estimated search traffic
change in keywords ranking top 3
+35%
change in keywords ranking top 3

Estimated search traffic

05.0M10.0M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20245.3MOct 20259.1MOct 20264.5M
screwfix.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

064K128K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202455KOct 2025117KOct 202674K
screwfix.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 208,113 ranking keywords in Oct 2026, against 728,186 in Oct 2024.

How often AI answers cite screwfix.com

EngineCitations in the Ahrefs index
ChatGPT7,740
Google AI Mode4,976
Gemini1,364

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about screwfix.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 52 of 5
Google AI Mode2 of 51 of 5
Gemini1 of 51 of 5
  1. Give me an overview of “nail gun”, with links to reliable sources.from the keyword “nail gun”
  2. Give me an overview of “air conditioning unit”, with links to reliable sources.from the keyword “air conditioning unit”
  3. How can I find a Screwfix store near my location and check opening hours and services?from the keyword “screwfix near me”
  4. Give me an overview of “electric shower”, with links to reliable sources.from the keyword “electric shower”
  5. Give me an overview of “radiator”, with links to reliable sources.from the keyword “radiator”

Visits since ChatGPT launched

all visits, Nov 2022
22.5M
all visits, Nov 2022
all visits, Oct 2026
18.4M
all visits, Oct 2026
organic search visits, Oct 2026
2.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
14K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.